Advertising Social network 1 in Russia and

Advertising

Social network #1 in Russia and CIS

40 millions active users 45, 000 40, 000 35, 000 30, 000 25, 000 20, 000 15, 000 10, 000 5, 000 0 Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug 2011 2011 2011 2012 2012 vk. com facebook. com odnoklassniki. ru My. World Source: Com. Score, monthly active users (000), August, Russia 15+

70% of all online users in Russia Source: Com. Score, August 2012, Russia 15+

70% of users are aged 25+ Source: Com. Score, August 2012, Russia 15+

400 minutes per month spent by average user 440 VK. COM 326 Mail. ru Group 81 Google sites Yandex sites Faceboo k 74 28 Source: Com. Score, August 2012, Russia 15+

Users behavior 14, 000 250. 0 12, 000 200. 0 10, 000 150. 0 8, 000 6, 000 100. 0 4, 000 50. 0 2, 000 0 Profiles Newsfeed Messages Communities Photos DAU (000) Source: Com. Score, August 2012, Russia 15+ Videos Timespent Audio Apps Search 0. 0

80 -90% users of other social networks Source: Com. Score, August 2012, Russia 15+

Advertising Targeted ads Communities Offers Banners Applications

Targeted ads 2 ads per page Integrated into site design Not annoying for users

Ad formats Cost per view Cost per click Open happiness Live on the Coke side of life! Exclusive ads Open happiness

Ad formats User initiated; HD quality or Youtube embedded; Viral spread.

Targeting demographic birthdays location education interests gadgets apps & sites travelers

Targeting options demographic - age gender birthdays relationship status AI data checking - country - city, region - district, subway, street location

Targeting options - schools with graduation year - positions education - profile-based interests - communities interests

Targeting options - apps on VK - sites with VK open auth apps & sites - devices i. Phone i. Pad Android other mobile devices

Targeting options - users who travel abroad travellers

Offers Cost per action offers are motivating users for: registrations; joining community; app installation; completing a form and many other actions.

Banners Traditional banners: Preloaders, active at social games Great visibility Interactivity Flash or Video Buying via IMHO VI

Communities Communication with loyal customer: Appears in users newsfeed Any kind of content Detailed statistics

Applications Interaction with potential customers: Polls, games or even online shops Works with your CRM Allows to send notifications

Сases

Nokia Task: to attract loyal audience and promote brand awareness Instruments: ü community ü targeted ads ü video ads ü application

Video ads Goal: to promote new Nokia models

Targeted ads Goal: to increase Nokia sales and new products’ awareness

Application Goal: to increase brand awareness, attract loyal audience and educate users

Samsung Task: to attract loyal audience and promote brand awareness Instruments: ü community ü targeted ads ü application

Targeted ads Goal: to increase Samsung sales and new products’ awareness

Application Goal: to increase brand awareness, involve into it and take part in competition

HTC Task: to attract loyal audience and promote brand awareness Instruments: ü community ü targeted ads

Targeted ads Goal: to increase HTC sales and new products’ awareness

Targeted ads Goal: to hold a competition and promote brand awareness

Sony Xperia Application Task: to attract loyal audience and promote brand awareness Instruments: ü application ü targeted ads

Targeted ads Goal: to increase Sony Xperia sales and new products’ awareness

FLY Task: to promote FLY ‘s community and its site with the help of: ü targeted ads ü video ads ü application

For what ? Targeted ads: ü to increase Fly sales ü to attract loyal audience ü to promote brand awareness Video ads: ü to promote Fly new models ü to increase new product awareness Application: ü to educate FLY users ü to arouse users’ interest to FLY products

Stay in touch! targ@corp. vk. com