Advertisement in Electronic Commerce Summary of Previous

Скачать презентацию Advertisement in Electronic Commerce Summary of Previous Скачать презентацию Advertisement in Electronic Commerce Summary of Previous

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Advertisement in Electronic Commerce Advertisement in Electronic Commerce

Summary of Previous Lecture Summary of Previous Lecture

Summary of Previous Lecture Summary of Previous Lecture

Summary of Previous Lecture Summary of Previous Lecture

Summary of Previous Lecture Summary of Previous Lecture

Today’s Lecture Objectives Today’s Lecture Objectives

Where to start? Where to start?

What is Advertisement? What is Advertisement?

Internet Advertisement Internet Advertisement

Internet Advertisement Internet Advertisement

Internet Advertisement Internet Advertisement

Ad views Ad views

Banner Banner

Web banners Web banners

Ad Clicks Ad Clicks

Click Ratio Click Ratio

Cookie Cookie

Cost per Thousand (CPM) Cost per Thousand (CPM)

Effective Frequency Effective Frequency

Hit Hit

Impressions Impressions

Web Reach Web Reach

Web Visit Web Visit

Web Advertising Volume sales Best outcome Consumer behavior Passive Leading products Food, personal-care products, Web Advertising Volume sales Best outcome Consumer behavior Passive Leading products Food, personal-care products, beer, autos High volume Market Customer data Passive Credit cards, travel, autos Customer relationships Active Upscale apparel, travel, financial services, autos Targeted goods Postal distribution centers Mailing lists Targeted individuals Cyberspace Servers, onscreen navigators, the Web Logoff Nerve center Madison Ave. Preferred media vehicle Television, magazines Preferred technology Worst outcome Storyboards Databases Channel surfing Recycling bins Online services

Web Advertising Web Advertising

Web Advertising Web Advertising

Web Advertisings Web Advertisings

Internet Advertising -- Pros Internet Advertising -- Pros

Advertising Methods Advertising Methods

Advertising Methods Advertising Methods

Banner Exchange organization Banner Exchange organization

Advertising Methods Advertising Methods

Advertising Methods Advertising Methods

Advertising Methods Advertising Methods

Advertising Methods Advertising Methods

Advertisement Strategies Advertisement Strategies

Advertisement Strategies Advertisement Strategies

Advertisement Strategies Advertisement Strategies

Advertisement Strategies Advertisement Strategies

Advertisement Strategies Advertisement Strategies

Advertisement Strategies Advertisement Strategies

Implementing the Strategies Implementing the Strategies

Implementing the Strategies Customer Direct Visit Mall Operator A Mall Operator B Mall Operator Implementing the Strategies Customer Direct Visit Mall Operator A Mall Operator B Mall Operator C Product Database Summary and Index Database

Lucent. com Web attraction Lucent. com Web attraction

Push Technology Push Technology

Push Technology Push Technology

Intelligent Agents Intelligent Agents

Today’s Misconception Today’s Misconception

Summary Summary

Summary Summary

Summary Summary




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