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A summary Update of the Irish Grocery Market Data to 12 th June 2011 A summary Update of the Irish Grocery Market Data to 12 th June 2011 KANTAR WORLDPANEL: data to 12 TH JUNE 2011 © Kantar Worldpanel

Grocery Performance Summary • The 52 week market value sales have turned around and Grocery Performance Summary • The 52 week market value sales have turned around and is showing growth of +1. 1% year on year. The latest quarter shows market value growth at +0. 9% year on year. • Price inflation continues to bring value into the market but shoppers cut back on volume bought. • Shoppers continue to battle price inflation by reducing spend by trading down to a cheaper product, shopping in cheaper stores, buying on promotion or buying own label products. KANTAR WORLDPANEL: data to 12 TH JUNE 2011 © Kantar Worldpanel

HOW IS THE TOTAL GROCERY MARKET PERFORMING? The grocery market has returned to 52 HOW IS THE TOTAL GROCERY MARKET PERFORMING? The grocery market has returned to 52 week growth, with short terms sales ahead of last year -6. 1% 52 we € 000’s +1. 1% -5. 2% +0. 9% 12 we € 000’s KANTAR WORLDPANEL: data to 12 TH JUNE 2011 © Kantar Worldpanel

HOW IS THE TOTAL GROCERY MARKET PERFORMING? 4 W/E The market shows 4 week HOW IS THE TOTAL GROCERY MARKET PERFORMING? 4 W/E The market shows 4 week value growth at +1% year on year 4 we € 000’s -3. 6% +1. 0% KANTAR WORLDPANEL: 4 W/E 12 th June 2011 © Kantar Worldpanel

GROCERY MARKET IN 12 & 4 WEEK GROWTH The grocery market continues in growth GROCERY MARKET IN 12 & 4 WEEK GROWTH The grocery market continues in growth over shorter periods % Value Growth in Total Grocery KANTAR WORLDPANEL: data to 12 TH JUNE 2011 5 © Kantar Worldpanel

% Markets in Inflation vs Deflation KANTAR WORLDPANEL: data to 12 TH JUNE 2011 % Markets in Inflation vs Deflation KANTAR WORLDPANEL: data to 12 TH JUNE 2011 12 w/e 12 th June 2011 6 © Kantar Worldpanel

TOTAL GROCERY MARKET 12 w VALUE GROWTH & INFLATION? ROI grocery market has seen TOTAL GROCERY MARKET 12 w VALUE GROWTH & INFLATION? ROI grocery market has seen price inflation ahead of value sales growth KANTAR WORLDPANEL: data to 12 TH JUNE 2011 12 w/e 12 th June 2011 © Kantar Worldpanel

What has been the Effect on Shopper Behaviour? SHOPPERS ARE MAKING THE SAME NUMBER What has been the Effect on Shopper Behaviour? SHOPPERS ARE MAKING THE SAME NUMBER OF TRIPS THIS YEAR, BUT SPENDING 50 c LESS ON EACH OCCASION WHEN COMPARED TO THIS PERIOD LAST YEAR KANTAR WORLDPANEL: data to 12 TH JUNE 2011 © Kantar Worldpanel

How are consumers reducing their spend? 1. Reducing quantity purchased- Less per trip 2. How are consumers reducing their spend? 1. Reducing quantity purchased- Less per trip 2. Cheaper Brands/Formats 3. More Own label 4. Promotions 5. Cheaper stores © Kantar Worldpanel

How are consumers reducing spend? Spend -2. 41% Volume -1. 54% Price paid -0. How are consumers reducing spend? Spend -2. 41% Volume -1. 54% Price paid -0. 73% Trade down -4. 75% Store -0. 54% Inflation +3. 88% Product /Promo -4. 21% *Slight definitional difference in Price paid KANTAR WORLDPANEL: data to 12 TH JUNE 2011 12 w/e 12 Jun 2011 © Kantar Worldpanel

Contributions of Change % 12 w DRIVERS OF TOTAL MARKET PERFORMANCE Price inflation now Contributions of Change % 12 w DRIVERS OF TOTAL MARKET PERFORMANCE Price inflation now at +4% with shoppers reacting by buying more on offer, or trading down to a cheaper option 1. 5 0. 5 3. 9 4. 2 2. 4 Inflation Volume per HH Store Choice Promotion/ Product Change Spend Per HH KANTAR WORLDPANEL: data to 12 TH JUNE 2011 12 w/e 12 th June 2011 11 © Kantar Worldpanel

As shoppers buy less, basket missions gain from trolleys 2010 Trolley Destination 58. 9% As shoppers buy less, basket missions gain from trolleys 2010 Trolley Destination 58. 9% % of grocery spend Basket 2011 57. 4% 36. 8% 38. 0% 4. 3% 4. 5% KANTAR WORLDPANEL: data to 12 TH JUNE 2011 © Kantar Worldpanel

Shoppers are trading down in 69% of markets to a cheaper format KANTAR WORLDPANEL: Shoppers are trading down in 69% of markets to a cheaper format KANTAR WORLDPANEL: data to 12 TH JUNE 2011 12 w/e 12 th June 2011 13 © Kantar Worldpanel

12 w PRIVATE LABEL VALUE SHARE OF TOTAL GROCERY MARKET Private label value share 12 w PRIVATE LABEL VALUE SHARE OF TOTAL GROCERY MARKET Private label value share is at 35% of market sales, and has not dropped back after the new year pickup Private Label Value Share of Grocery KANTAR WORLDPANEL: data to 12 TH JUNE 2011 12 w/e 12 th June 2011 © Kantar Worldpanel

Grocery Packs Growth by Private Label Tier Budget private label products see an increase Grocery Packs Growth by Private Label Tier Budget private label products see an increase in Pack sales Growth in Grocery sales (Packs) Change in sales Share of sales KANTAR WORLDPANEL: data to 12 TH JUNE 2011 © Kantar Worldpanel

TOTAL GROCERY – 52 w % PERCEIVED PACKS SOLD ON DEAL Although promotional activity TOTAL GROCERY – 52 w % PERCEIVED PACKS SOLD ON DEAL Although promotional activity has slowed slightly, consumers still choose to buy 14% of their grocery volume on deal KANTAR WORLDPANEL: data to 12 TH JUNE 2011 © Kantar Worldpanel

PROMOTIONAL ACTIVITY IN THE TOTAL GROCERY SECTOR % Value sold on deal remaining steady PROMOTIONAL ACTIVITY IN THE TOTAL GROCERY SECTOR % Value sold on deal remaining steady this period % Value € KANTAR WORLDPANEL: data to 12 TH JUNE 2011 12 w/e 12 th June 2011 17 © Kantar Worldpanel

PROMOTIONAL ACTIVITY IN THE TOTAL GROCERY SECTOR % Packs Sold on Deal in Total PROMOTIONAL ACTIVITY IN THE TOTAL GROCERY SECTOR % Packs Sold on Deal in Total Grocery, KANTAR WORLDPANEL: data to 12 TH JUNE 2011 12 w/e 12 th June 2011 18 © Kantar Worldpanel

TOTAL GROCERY – 52 w % PERVEIVED PACKS SOLD ON DEAL – PROMO TYPE TOTAL GROCERY – 52 w % PERVEIVED PACKS SOLD ON DEAL – PROMO TYPE Pickup in Multi. Buy packs this year, but less Money off and Extra Free promotions KANTAR WORLDPANEL: data to 12 TH JUNE 2011 © Kantar Worldpanel

Grocery Sector Analysis - Summary KANTAR WORLDPANEL: data to 12 TH JUNE 2011 © Grocery Sector Analysis - Summary KANTAR WORLDPANEL: data to 12 TH JUNE 2011 © Kantar Worldpanel

TOTAL FOOD YEARLY AND QUARTERLY SALES The food market comes back into positive growth TOTAL FOOD YEARLY AND QUARTERLY SALES The food market comes back into positive growth vs the same time last year -5. 3% 1. 6% -5. 1% 52 we € 000’s 1. 8% 12 we € 000’s KANTAR WORLDPANEL: data to 12 TH JUNE 2011 52 w/e 12 th June 2011 © Kantar Worldpanel

HOW IS THE FOOD MARKET PERFORMING ON TRENDED BASIS? % VALUE GROWTH VS LAST HOW IS THE FOOD MARKET PERFORMING ON TRENDED BASIS? % VALUE GROWTH VS LAST YEAR, 12 WEEKLY TRENDED KANTAR WORLDPANEL: data to 12 TH JUNE 2011 12 w/e 12 th June 2011 © Kantar Worldpanel

WHICH SECTOR IS DRIVING MARKET RETURN TO GROWTH? Ambient and Fresh foods are driving WHICH SECTOR IS DRIVING MARKET RETURN TO GROWTH? Ambient and Fresh foods are driving market performance this period Value share Value change KANTAR WORLDPANEL: data to 12 TH JUNE 2011 12 w/e 12 th June 2011 © Kantar Worldpanel

UK Overview & Consumer coping strategies. KANTAR WORLDPANEL: data to 12 TH JUNE 2011 UK Overview & Consumer coping strategies. KANTAR WORLDPANEL: data to 12 TH JUNE 2011 © Kantar Worldpanel

GROWTH AND INFLATION Growth plateaus creating a divergence from inflation Grocery (RST) 12 we GROWTH AND INFLATION Growth plateaus creating a divergence from inflation Grocery (RST) 12 we 12 June 2011 (KWP P 7) 12 w/e 12 th June 2011 25 © Kantar Worldpanel

Trading-up and Trading-down Strategies Shoppers manage their spend mainly by promotions. Grocery (RST) 12 Trading-up and Trading-down Strategies Shoppers manage their spend mainly by promotions. Grocery (RST) 12 we 12 June 2011 (KWP P 7) 12 w/e 12 th June 2011 © Kantar Worldpanel

UK Grocery Packs Growth by Price Brand UK also continue to see rise in UK Grocery Packs Growth by Price Brand UK also continue to see rise in budget pack sales as they trade down from standard and Good options Growth in Grocery sales (Packs) Change in sales Share of sales 12 W/e 12 Jun 11 © Kantar Worldpanel

MARKET VIEW - UK KANTAR WORLDPANEL – MARKET TRENDS – Market growth levels now MARKET VIEW - UK KANTAR WORLDPANEL – MARKET TRENDS – Market growth levels now at 4. 4%, just behind inflation at 4. 6% – Inflation rate at 4. 6% for this period, is due to an increase in the number of markets displaying inflation within 5 -10% range (rather than a few markets in the double digit range). In particular, alcohol and cereal dependent markets have seen significant rises. These latest rises mean we now anticipate inflation rising towards 5%. – The growth in budget sales indicate shoppers choosing to buy cheaper products. The inexorable growth in promotions is showing signs of slowing, though it is still the most significant factor driving change in shoppers’ choice.