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A Presentation at ICICI Securities 7 th Annual Investor Conference “ India Unlimited” 1 A Presentation at ICICI Securities 7 th Annual Investor Conference “ India Unlimited” 1

India’s Booming Television Industry According to PWC… Indian television Industry revenues expected to grow India’s Booming Television Industry According to PWC… Indian television Industry revenues expected to grow from US$ 4. 67 billion to US$ 12. 68 billion in 2011. @ 22% cumulative growth over the next five years. 2

Balaji Telefilms Ltd v v v v India’s Leading Provider of Television Software Producer Balaji Telefilms Ltd v v v v India’s Leading Provider of Television Software Producer of India’s Top Rated Shows for more than 7 Years Prime Time on India’s Leading TV Channels dominated by Balaji Shows More than 18 Top Rated Shows amongst Top 50 Shows across Hindi speaking C&S household Only production house having strong presence in four southern states Launched 3 new shows in 3 rd quarter of FY 0708. Revenues US$ 68. 39 Million - FY 05 -06 Revenues US$ 77. 43 Million – FY 06 -07 3

Producer for Leading TV Networks 4 Producer for Leading TV Networks 4

At a Glance… Description Net Sales Upto Q 3 FY 08 FY 06 -07 At a Glance… Description Net Sales Upto Q 3 FY 08 FY 06 -07 FY 05 -06 FY 04 -05 2, 324. 50 3, 174. 67 2, 803. 71 1, 967. 48 125. 55 94. 10 86. 94 49. 42 Total Income 2, 450. 05 3, 268. 77 2, 890. 66 2, 016. 90 Expenditure (1, 433. 24) (1, 978. 88) (1, 867. 08) (1, 293. 94) 1, 016. 81 1, 289. 89 1, 023. 57 722. 97 - (0. 04) (0. 46) (1. 86) 1, 289. 85 1, 023. 11 721. 09 Other Income Operating Profit Interest Gross Profit 1, 016. 81 Depreciation (92. 97) (112. 47) (143. 29) (97. 40) Profit before Tax 923. 84 1, 177. 38 879. 82 623. 69 (288. 44) (383. 10) (285. 60) (210. 73) Profit after Tax 635. 40 794. 28 594. 22 412. 96 Equity Capital 130. 42 3, 546. 55 2, 911. 22 2, 374. 25 2, 000. 89 Tax Reserves Figures in INR Million 5

Programming Content (Hours) Share of Channels - 06 -07 6 Programming Content (Hours) Share of Channels - 06 -07 6

Programming Content (Hours) Share of Channels -06 -07 Commissioned Sponsored 7 Programming Content (Hours) Share of Channels -06 -07 Commissioned Sponsored 7

Television – Our Forte v Produced more than 13, 000 hours of original programming Television – Our Forte v Produced more than 13, 000 hours of original programming across five languages over 12 years v Developed new prime time hours for family viewing (unlike other players who depend on the existing ones) v Continues to occupy approx. 40% of the top 100 TRP slots v More than 50% of the aggregate TRPs during weekday prime time shows belong to Balaji’s shows (across the top Hindi cable & satellite shows) 8

Television – Our Forte v Possesses 33 modern studios and 32 editing suites, more Television – Our Forte v Possesses 33 modern studios and 32 editing suites, more than any Indian company in the field of entertainment. v Investment of US$ 2. 76 million in three new studios in Mumbai, in the year FY 06 -07. v Produced as much as 92 shows till date. Launched five new shows in the FY 07 -08 till date. v 30. 5 hours (59 shows) of weekly programming in six languages. Two new shows planned for launch in 1 st quarter of FY 08 -09. v In-house creative talent pool of more than 50 people. 9

Flagship Shows Launched in 2000, this show is a huge success, gaining audiences not Flagship Shows Launched in 2000, this show is a huge success, gaining audiences not only in India, but also in Afghanistan, Pakistan, Canada, United States of America, United Kingdom, Australia, Kenya, Mauritius, Sri Lanka and New Zealand. The show achieved the all time highest television ratings of any serial in the history of Indian television and continues to hold the top position. It is the only Hindi soap in the history of Indian television to cross more than 1500 episodes. Launched in 2000, KGGK has also been a huge success across the nation making it the second favorite among India audiences. The show has won numerous awards over the years. Another success from the production house, KZK has been running successfully for more than six years. The show has won numerous awards over the years. This show is now being replaced by us from 3 rd March, 2008. Launched in 2006 , the show has been a tremendous success and has garnered ratings as high as 7. In a very short time the show has received an overwhelming response from the Indian and overseas audiences. 10

Bollywood Movies v Planned investments of more than US $ 7. 5 million for Bollywood Movies v Planned investments of more than US $ 7. 5 million for movies for FY 0708; v Business model to have mix of own, co-production and distribution ventures; v Expected to constitute 15 -20% of total revenues in two years; v Produced movies Kya Kool Hain Hum & Koi Aap Sa under the banner of Balaji Telefilms v First release of FY 0708 under the banner of Balaji Motion Pictures – ‘Shoot Out At Lokhandwala’ declared super hit. v Distributed ‘Bhool Bulaiyaa’ and ‘Darling’ during the year v Entered into co-production agreement with T-Series and Popcorn Entertainment for 10 movies v 3 releases planned for 1 st quarter of FY 2008 -09 11

Board of Directors Jeetendra Kapoor Chairman since 1 st February 2000 This legendary actor Board of Directors Jeetendra Kapoor Chairman since 1 st February 2000 This legendary actor of the Indian Cinema has worked in more than 200 films and has received several prestigious awards. Shobha Kapoor Managing Director since November 2004 Shobha has been with the company ever since its existence. She is among the few Indian television producers with a successful track record in a young industry Ekta Kapoor Creative Director since November 2004 She has been with the company ever since its existence. Listed in the top 50 most powerful Indian Women by Femina (March ’ 07), Ekta commenced as a Producer and Creative Director at the age of 19 years. Ekta has been bestowed by the Ernst & Young (E&Y) Startup Entrepreneur Of The Year award in 2001 and Hall of Fame Award at The Indian telly Awards 2006. Tusshar Kapoor Director since January 2004 A Management Graduate from the University of Michigan, Tusshar is one of the acclaimed actors of the Indian Cinema. 12

Board of Directors Paul Aiello Balaji Telefilms’ Director since October 2006 CEO of Star Board of Directors Paul Aiello Balaji Telefilms’ Director since October 2006 CEO of Star India, Paul joined Star in 2006. Prior to joining STAR, Aiello served as Managing Director and Head of the Telecom, Media and Technology Investment Banking team for Morgan Stanley in the Asia Pacific region, based in Hong Kong, since 2000. John Yu Leung Lau Balaji Telefilms’ Director since January 2005 John oversees the financial matters at Star and is on Board of 137 companies incorporated outside India like ESPN, Star Sports, Phoenix Satellite Television and China Network Systems Mr. Pradeep Kumar Sarda Balaji Telefilms’ Director since 17 th May 2004 Chairman of the Sarda Group of Industries & Chairman of the Governing Board of Ecole Mondiale World School, Mumbai Akshay Chudasama Balaji Telefilms’ Director since 17 th July 2000 Possesses rich expertise in the creation of joint ventures, commercial / contractual transaction structuring and documentation Mr. Dhruv Kaji Balaji Telefilms’ Director since September 2000 A chartered accountant with an experience of more than 25 years. Financial advisor and management consultant 13

Shareholding structure Description Total Number of Shares Face Value per share As on February Shareholding structure Description Total Number of Shares Face Value per share As on February 29, 2008 65, 210, 443 INR 2 Promoter Holding Kapoor Family Star Group 40. 00% 25. 99% 14

Over the years… Key Statistics 2006 -07 2005 -06 2004 -05 Dividend per share Over the years… Key Statistics 2006 -07 2005 -06 2004 -05 Dividend per share (%) 175 150 800 Dividend payout ratio (%) 28. 63 32. 80 166. 11 Dividend per share (INR) 3. 50 3. 00 16. 00 Price – earnings (times) 10. 37 20. 21 11. 69 Price / cash earnings (times) 6. 41 11. 78 8. 05 Price / book value (times) (year end) 3. 54 6. 28 3. 55 Earning per share (INR) 12. 23 9. 15 7. 61 Cash earnings per share (INR) 19. 78 15. 69 11. 06 Book value per share (INR) 46. 65 38. 42 32. 68 15

Over the years… Key Statistics 2006 -07 2005 -06 2004 -05 EBITDA margin (%) Over the years… Key Statistics 2006 -07 2005 -06 2004 -05 EBITDA margin (%) 40. 63 36. 51 36. 75 Pre tax profit margin (%) 37. 09 31. 38 31. 70 Profit after tax (%) 25. 02 21. 19 20. 99 Growth in total income (%) 13. 08 43. 32 9. 35 Growth in PAT (%) 33. 68 43. 87 -25. 46 Debtors turnover (days) 80 82 86 Inventory turnover (days) 8 15 44 Current ratio 3. 39 1. 90 3. 43 16

Thank You Registered office: C-13, Balaji House Dalia Industrial Estate New Link Road Andheri Thank You Registered office: C-13, Balaji House Dalia Industrial Estate New Link Road Andheri (West) Mumbai - 400 053. www. balajitelefilms. com 17