2014 Amadeus IT Group SA Rail a

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© 2014 Amadeus IT Group SA Rail, a value driver for business travel Amadeus © 2014 Amadeus IT Group SA Rail, a value driver for business travel Amadeus Rail Marketing April 2014 1

Confidential The rail renaissance _ Rail is becoming a real alternative and complement to Confidential The rail renaissance _ Rail is becoming a real alternative and complement to air travel for business trips _ Demand is increasing from travellers because rail is adapted to business travel: time saving; work on-board; city centre to city centre; environment friendly etc. _ Rail becomes the chosen mode of transport for certain routes and corporations make it an integral part of their travel policies _ Rail is greener than air and fits better with some corporations’ green attitude Page 2 RESTRICTED

“ Complexity, lengthy processes and lack of incentives to book rail are hindering the “ Complexity, lengthy processes and lack of incentives to book rail are hindering the potential growth of rail bookings through travel agents” “ In a fiercely competitive environment, selling rail can be an advantage, but there are obstacles” “ We need an automated, standardised and simplified tool to book rail more effectively” Page 3 Confidential What you told us RESTRICTED

_ Three main challenges: Selling rail effectively Secure competitive advantage Servicing the needs of _ Three main challenges: Selling rail effectively Secure competitive advantage Servicing the needs of the 21 st century customer Page 4 Confidential Rail = a HUGE potential, but … RESTRICTED

Selling rail effectively _ The rail booking process must become easier, faster, more efficient Selling rail effectively _ The rail booking process must become easier, faster, more efficient _ The cost of booking rail must be lower than it is now Page 5 Confidential Three main challenges RESTRICTED

Secure competitive advantage _ Full and relevant rail content must be available: all fares, Secure competitive advantage _ Full and relevant rail content must be available: all fares, schedules and availability Page 6 Confidential Three main challenges RESTRICTED

Servicing the needs of the 21 st century customer _ Service to the customer Servicing the needs of the 21 st century customer _ Service to the customer must be as good as for air, for a similar price Page 7 Confidential Three main challenges RESTRICTED

Our mission: To make booking rail easier Our mission: To make booking rail easier

_ Multi-railway _ Multi- and cross-channel _ For all available channels and railways: • _ Multi-railway _ Multi- and cross-channel _ For all available channels and railways: • A common business logic: a common and standardised end-to -end flow from searching and booking through to payment, ticketing, after-sales and invoicing • Full integration into the travel ecosystem: integration into Amadeus PNR, Mid and Back Office feeds and other Amadeus solutions Page 9 Confidential Introducing Amadeus Total Rail RESTRICTED

MULTI-RAILWAY … and more. COMMON BUSINESS LOGIC ONLINE CORPORATIONS CROSS-CHANNEL MULTI-CHANNEL TRAVEL AGENCIES N MULTI-RAILWAY … and more. COMMON BUSINESS LOGIC ONLINE CORPORATIONS CROSS-CHANNEL MULTI-CHANNEL TRAVEL AGENCIES N O TI A R EG T IN L UL F Building the first Rail GDS…

_ Increase productivity _ Reduce costs _ Improve customer and traveller satisfaction _ Secure _ Increase productivity _ Reduce costs _ Improve customer and traveller satisfaction _ Secure competitive advantage Page 11 Confidential Key benefits explained RESTRICTED

Confidential Key benefits explained RESTRICTED Amadeus Total Rail is the only solution to provide Confidential Key benefits explained RESTRICTED Amadeus Total Rail is the only solution to provide a standardised, end-to-end flow with full integration of rail travel data into the Amadeus PNR and Mid-Back Office systems for the sale of multiple railways. Key benefits: ü Increase productivity ü Reduce costs Complexity is removed from the rail booking process Sell rail like air or any other mode of transportation Booking rail becomes more efficient: training time and cost reduction Page 12

Confidential Key benefits explained RESTRICTED Amadeus is the only GDS to heavily invest in Confidential Key benefits explained RESTRICTED Amadeus is the only GDS to heavily invest in rail technology in order to provide a multi-railway, multichannel solution for selling rail. All available railways in the Amadeus Global Rail Sales platform can be sold the same way across all sales channels around the world. Key benefits: ü Improve customer and traveller satisfaction ü Secure competitive advantage Page 13 Sell all railways the same way Rail is available anywhere, any time - fit for international organisations with global offices Reach new customers and improve customer service

Confidential Connect to travel agencies and corporations RESTRICTED Air-Rail Display B 2 B OFFLINE Confidential Connect to travel agencies and corporations RESTRICTED Air-Rail Display B 2 B OFFLINE TMCs & TAs (Selling Platform) Display your train services alongside flights on the most popular air/rail routes. Instant air-rail comparison Rail Display Sell tickets on our rail graphical user interface available to travel sellers worldwide. Rail booking made easy B 2 C / B 2 B Online OLTAs Web Services Expand your online presence and reach new customers. Rail is an integral part of the online offer Ae. TM - Rail SBT Corporations Sell trains alongside flights, cars and hotels on Amadeus self-booking tool for business travellers. Rail becomes a real alternative for business travel Page 14 Integration with Amadeus: üProfiles üPNR üItinerary / Check my Trip üMid/Back office systems

Instant air-rail comparison Page 15 Confidential Air-Rail Display RESTRICTED Instant air-rail comparison Page 15 Confidential Air-Rail Display RESTRICTED

Confidential Key features and benefits RESTRICTED Key features: P Simplified and standardised end-to-end flow Confidential Key features and benefits RESTRICTED Key features: P Simplified and standardised end-to-end flow common to rail and air P Full integration into Amadeus PNR, Mid and Back Office feeds and other Amadeus products for all available railways Increase productivity: similar commands and flows to air Page 16 With Air-Rail Display, the overall rail booking process time can be reduced by 50%.

Key features: P One-stop-shop: rail is available together with air, hotels, cars etc Improve Key features: P One-stop-shop: rail is available together with air, hotels, cars etc Improve traveller and customer satisfaction and secure competitive advantage: Easy to compare journey times and fares on the most popular air-rail routes One single point of entry for multi-modal travel: rail is available together with air, hotels, cars etc Page 17 Confidential Key features and benefits RESTRICTED

Confidential Testimonials and Awards RESTRICTED _ Testimonial “The Amadeus GDS is already the basic Confidential Testimonials and Awards RESTRICTED _ Testimonial “The Amadeus GDS is already the basic tool for serving our corporate customers; the new rail contents and functionalities are seamlessly inserted in the existing logical framework of the Amadeus PNR. The initial learning curve for front line staff is reduced to a minimum. The whole product has the familiar ‘look and feel’ of the Amadeus system. ” Pilot agency in Italy _ Award Finalist, Air-Rail Awards Innovation category - 2013 Page 18

Rail booking made easy Page 19 Confidential Amadeus Rail Display RESTRICTED Rail booking made easy Page 19 Confidential Amadeus Rail Display RESTRICTED

Confidential Key features and benefits RESTRICTED Key features: P Multi-railway P Real-time availability and Confidential Key features and benefits RESTRICTED Key features: P Multi-railway P Real-time availability and fare comparison in one single view P Standardised, end-to-end flow common to all available railways in any country Improve customer and traveller satisfaction and secure competitive advantage: Reservation of multiple railways can be centralised in a single location – one application, one flow The agent can offer the best trip option to the traveller – they become real travel consultants; their time and expertise is spent on advising customers, not in learning how to use a tool Page 20 Compare 4 trip proposals in less than 1 minute, including price and flexibility

Confidential Key features and benefits RESTRICTED Key features: P Full integration into Amadeus PNR, Confidential Key features and benefits RESTRICTED Key features: P Full integration into Amadeus PNR, Mid and Back Office feeds and other Amadeus products for all available railways P Better integration into travel sellers’ own tools: data feed available from the PNR Increase productivity: complexity is removed from the rail booking process; no manual feed to MBO required Reduce costs: no specific training is required to book rail; can be used by non-rail expert agents Page 21 Time spent on training can be reduced by 3 No manual input for PNR and MBO feeds One single robotic script across markets

Confidential Testimonials and Awards _ Testimonial “Amadeus Rail Display is a real asset for Confidential Testimonials and Awards _ Testimonial “Amadeus Rail Display is a real asset for us because we can have more of a consultant role. We always have to fight to find the right fares and this solution has a real added-value. ” Alphonsine Darika, Jet Tour Boiloris _ Awards Winner, Trophée de l’Innovation by l’Echo touristique B 2 B category - 2012 Runner up at the UNWTO Ulysses Award Innovation category - 2012 Page 22 RESTRICTED

Confidential Web Services RESTRICTED A single connection to sell multiple railways online Under negotiation Confidential Web Services RESTRICTED A single connection to sell multiple railways online Under negotiation Page 23

Confidential Key features and benefits RESTRICTED Key features: P Cache P Community model Improve Confidential Key features and benefits RESTRICTED Key features: P Cache P Community model Improve traveller and customer satisfaction Instant response time: 100 ms ~> 1 ms Quality of service: accuracy around 95% Secure competitive advantage: Show innovation with more functionalities: calendar search, weekend search, distance search… New features are available directly to the community Page 24 Instant response time: 100 ms ~> 1 ms Quality of service: accuracy around 95%

Key features: P Multi-railway – no direct connect needed P Common and standardised flow Key features: P Multi-railway – no direct connect needed P Common and standardised flow for all available railways P Full integration into Amadeus PNR, Mid and Back Office feeds and interoperability with Amadeus Rail Display and TMC’s own systems for off line operations Increase productivity: from searching to booking, payment, ticketing, after-sales and invoicing rail travel, the process is the same for all available railways. Reduce costs: one single connection is required to access multiple railways. No need to develop and pay for individual direct connections with every railway. Page 25 Confidential Key features and benefits RESTRICTED

Confidential Ae. TM RESTRICTED Rail for business travellers in 2014 Page 26 Confidential Ae. TM RESTRICTED Rail for business travellers in 2014 Page 26




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