2012 Collection AGENDA Brand DNA 2012 Strategy RX

2012 Collection

AGENDA Brand DNA 2012 Strategy RX Program Sales analysis New products Merchandising

BRAND POSITIONING

BRAND DNA Bollé was founded in the French Alps in 1888. It is this inherent alpine authenticity that today allows the brand to portray its mountain spirit throughout sport and life.

POSITIONING To outdoor enthusiasts, Bollé is authentic eyewear with industry leading technology that performs in every condition to enhance your outdoor lifestyle. Tagline: The Life, Since 1888.

BRAND PERSONALITY Authentic Athletic Genuine Passionate Confident Inspirational Innovative Energetic and fun Polished and on trend

COMMUNICATION CAMPAIGN In 2011 we introduced “The Life, Since 1888.” This campaign portrayed the passion and drive of our world class athletes… and how they live The Life. For 2012 we will dive deeper into our athletes’ mindsets revealing what in means to live “A Day in the Life.”

COMMUNICATION CAMPAIGN “A Day in the Life” is a more introspective look into the lives of our sponsored athletes through the use of organic imagery. The core of the campaign is performance sport and adds a layer of intimacy to the experiences of our athletes.

2012 ADS Product being the primary focus, each ad showcases global athletes in an introspective way, featuring a balance of the performance and life they love to live. SUMMER ADS

2012 ADS WINTER ADS

2012 CATALOGUE Featuring multi-sport imagery with global athletes in action and lifestyle experiences. Summer and winter seasons display the breadth of the Bollé brand.

2012 CATALOGUE

2012 CATALOGUE Product shots are uniquely displayed showing focus on color, style and technology. Technology content is enhanced and will be featured throughout the catalog.

2012 CATALOGUE

BOLLE

2012 PRODUCTS STRATEGY

2012 Key objectives Optical channel focus/RX growth Re-ignite Bolle Performance by going back to mountain/sport/tech root Take Back The Mountain Sun styles/lenses Continue to REINFORCE our technical lenses Innovation influx

BOLLE RX PROGRAMME

Why? About 60% of opticians’ net margin come from ophthalmic lenses Opticians are essential to sport sun brands Sun market share - volume : 45 % Sun market share - value : 65 % However, sport brands are far to be a priority for opticians Plano sun segment = only 9 % opticians’ T/O MIX sport → plano sunglasses business: 10 % of the volume 8 % of the value, i.e. 0,72% of their overall T/O… *Sources : European Sunglass Association, GFK, GrandVision BV – 2009,10 Technology Benefits Product offer Services Facts Summary

A huge target: 1 ametropic consumer out of 3 practices an Outdoor sport (33% of the 15-65 *) A 110 million ametropic European target Amongst 16% are registered within sports official federations *Sources : Sports ministries, CNDS, INSEP – 2010 Ref. : skiing, snowboarding, watersports, tennis, golf, sports cycling, running, mountaineering An unsatisfied need Potential growth of the sport Mix → Sunglasses vol. / optician: 10% → 33% Technology Benefits Product offer Services Facts Summary Why? Opticians are reluctant or unable to provide Curve 8 lenses on sport frames

Providing opticians with the ever best sport Rx program is a sharp opportunity  A fine growth driver for a sport brand Differentiation Penetration Up Selling  A true opportunity for retailers Professionalism : to answer an unsatisfied need Competitive asset on the catchment area Technology Benefits Product offer Services Facts Summary

October 2011 Bollé innovate & revolutionize the sport Rx market Worldwide exclusivity

What does B-ThinActive design consist in? B-ThinActive design The world’s widest prescription range on 8 base frame Technology Benefits Product offer Services Facts Summary

Cones : in the center part of the retina, allow the vision of colours and sharpness (max of acuity) Rods : in the side area, allows scotopic vision (low light conditions) with weak acuity. Very important in the perception of movement coming from the side. (dynamic activities) Preserving the peripheral vision is a necessity! Technology Benefits Product offer Services Facts Summary

Maintaining the peripheral vision is a necessity! B-ThinActive design respects perfectly the binocular vision B-ThinActive design puts in evidence all the know-how of the optician Constat Technology Benefits Product offer Services Facts Summary

Now available to 99% of the prescription wearers The best sun sport lenses in the World, available in prescription Unrivalled lightness and thickness on highly wrapped frames → Optimize the comfort and balance of the equipment → Best sun and aerodynamic protections Constat Technology Benefits Product offer Services Facts Summary

Exceptionnal thickness gain A cutting edge technology accessible to the largest number Constat Technology Benefits Product offer Services Facts Summary

Weight gains to maintain the original balance of the frame A cutting edge technology accessible to the largest number Constat Technology Benefits Product offer Services Facts Summary

Available in 2 versions Polycarbonate Trivex with systematic Backside AR coating for the most demanding consumers 19 references of tints Non-polarized Polarized Photochromic Modulator® Tints shades from category de 0 to 4 Option on polycarbonate : Backside AR, anti-scratch, hydrophobic, hard coated Technologie Bénéfices Offre produits Services Constat Synthèse

Marketing tools Display B-ThinActive design vs Classic (-6,00) - aluminium materials Consumer brochures Showcard A4 Plastic sales sheet Reps samples: CHASE frame with prescriptions +6,00 and -8,00 Constat Technology Benefits Product offer Services Facts Summary

Customer Service An imperative requirement, a priority! The key of the success or the main threat… Technology Benefits Product offer Services Facts Summary

On-line ordering Status and follow up in real time Thickness quotation On-line delivery tracking On-line after sales queries management Lead time : 7 working days http://62.39.133.31/webshopbushnell Web service, a brand new sharp and fast tool focused on customers’ satisfaction Technology Benefits Product offer Services Facts Summary

Clear and simple ordering  Technology Benefits Product offer Services Facts Summary Webservice Optician (Distributor) BPO Europe EDI-Eyes RX Maintenance Admin. Proforma EDI order transmission Order entry EDI Invoicing EDI or paper Invoicing Delivery Commande EDI

After sales service: easy & quick  Technology Benefits Product offer Services Facts Summary Webservice Optician (Distributor) Wetzlich BPO Europe Return # Carrier Pickk-up request Pick-up to the optician Rparcel returned to BPO RX Order transmitted to production Delivery Pick-up is an option for Distributors

Coherent illustration of the brand positioning The best of the optical technology, shaped by the demanding requirement of sports, now available to 99% of the ametropic sportsmen To become a « must have » brand Technology Benefits Product offer Services Facts Summary

Technology Benefits Product offer Services Facts Summary

Unique end-users benefits Outstanding lightness and thickness on curved lenses (6/8) Balance of the frame on the face, great comfort The best sun and aerodynamic protections A competitive asset To offer to 99% of the customers a corrective solution with a sport frame: +15pts of potential target(>-6 & <+6 : 84%) Quality and innovation, also in the Service provided by the brand Easier, more efficient A reactive but proactive after-sales service Technology Benefits Product offer Services Facts Summary

2012 PRODUCTS

40 40 SUNGLASSES SALES ANALYSIS

GLOBAL SALES ANALYSIS SUN

SALES BY FAMILY

GLOBAL POLARIZED COMPARISON

44 44 Best sellers Europe YTD 11

45 45 Sales by family – YTD 11 YTD AUGUST 11 - Units

46 46 Polaized Lenses Sales – YTD 11 YTD AUGUST 11 - Units

2012 NEW PRODUCTS

PERFORMANCE SPORT FUSION COMPETITOR SERIES SPORT LIFESTYLELIFESTYLE CATEGORY REDEFINITION PERFORMANCE STORIES RUN THROUGH THE LINES FROM EXTREME SPORT TO RECREATION AND LEISURE

COMPETITOR SERIES EXTREME DESIGN THAT DELIVERS THE ULTIMATE PERFORMANCE SPORT DESIGNED FOR RECREATIONAL ATHLETES WHO DEMAND PERFORMANCE AND WANT TO LOOK GOOD LIFESTYLE DESIGNED FOR ACTIVE, FASHION CONSCIOUS USERS FASTER SLOWER SEGMENTATION DEFINITION

2012 COMPETITOR SERIES

COMPETITOR SERIES ALPINE SERIES

B-CLEAR ALPINE ANTI-FOG TRIVEX BASE MATERIAL PRECISION OPTICS Trivex ® base - Unrivaled OPTICAL QUALITY with glass-like clarity. ULTRA-LIGHT LENS MATERIAL LIGHTER THAN POLYCARBONATE, these lenses allow for LARGER LENS designs which ensure full coverage and protection from the elements REMARKABLE IMPACT RESISTANCE AND PROTECTION The very best in IMPACT RESISTANCE MAXIMUM PROTECTION FROM HARMFUL UV rays and other hazardous alpine elements – precipitation, fog, solar radiation, wind and more.

B-CLEAR ALPINE ANTI-FOG LENS TREATMENTS The HYDRO and OLEO-PHOBIC technology coats the OUTSIDE of every B Clear lens, repelling precipitation, fingerprints and smudging off the lens and out of your field of view. INSIDE the lens, a highly effective ANTI-FOG coating is self-rejuvenating and promotes dissipation of accumulating moisture during even the most strenuous alpine activity, keeping your outward view crystal clear. B Clear LENS FAMILIES Element ALL-PURPOSE / a variety of lens tints allows you to select the ideal color to perform at your peak. Eclipse lenses are PHOTOCHROMIC, lightening and darkening to adapt to the ever-changing conditions Horizon lenses are POLARIZED, effectively working like venetian blinds, eliminating distracting and reflective glare from all surfaces. B Clear alpine anti-fog lenses have anti-fog treatment inside Standard B Clear has oleo/hydrophobic technology on both sides.

ALPINE SUN Development of technical performance products Alpine side protection in modern design Functional design elements Vented frame designs Adjustable multi-axis nose piece and Thermogrip temple tips Thermogrip brow bar B Clear lens evolution

TARGET MARKET Alpine Sports LAUNCH DATE September 2011 EYE SIZE: 60X37X60 DBL 16 TEMPLE LENGTH: 121 FIT: Small/Medium OURAY B88 Frame Material The finest grade nylon available, extremely strong, yet lightweight and flexible Allows for a wide variety of visually stunning designs in any shape or thickness B-Flow Ventilation Frame venting allows only the required airflow to ensure visual clarity without compromising protection from alpine elements like precipitation, fog, solar radiation, wind and more. Thermogrip Brow Bar Our soft, comfortable hydrophilic brow bar provides protection in treacherous conditions, keeping the frame securely in place and preventing perspiration from entering your field of view. Thermogrip nose pads and temple tip inserts Multi-axis adjustable nose piece allows for a custom/alternative fit to suit any endeavor Temple tip inserts keep the frame firmly in place RXable 8 Base B Clear ANTI-FOG lenses ANTI-FOG coating inside, hydro/oleo phobic coating outside

OURAY

COLORS OURAY 11545 Holographic Silver Rose Blue 11544 Shiny Orange Photo Rose Gun 11543 Shiny White TNS Fire 11542 Satin Dark Gray Polar TNS 11541 Satin Dark Gray TNS

EYE SIZE: 63X39X65 DBL 17 TEMPLE LENGTH: 116 FIT: MEDIUM/LARGE DIABLO TARGET MARKET Alpine Sports B88 Frame Material The finest grade nylon available, extremely strong, yet lightweight and flexible Allows for a wide variety of visually stunning designs in any shape or thickness B-Flow Ventilation Frame venting allows only the required airflow to ensure visual clarity without compromising protection from alpine elements like precipitation, fog, solar radiation, wind and more. Thermogrip Brow Bar Our soft, comfortable hydrophilic brow bar provides protection in treacherous conditions, keeping the frame securely in place and preventing perspiration from entering your field of view. Thermogrip nose pads and temple tip inserts Multi-axis adjustable nose piece allows for a custom/alternative fit to suit any endeavor Temple tip inserts keep the frame firmly in place RXable 8 Base B Clear ANTI-FOG lenses ANTI-FOG coating inside, hydro/oleo phobic coating outside LAUNCH DATE September 2011

DIABLO

COLORS DIABLO 11557 Shiny White Rose Blue 11556 Shiny Blue Photo Rose Blue 11555 Shiny Black TNS Fire 11554 Satin Dark Gray Polar TNS 11553 Satin Dark Gray TNS

EYE SIZE: 64X42X66 DBL 16 TEMPLE LENGTH: 122 FIT: MEDIUM/LARGE RAINIER TARGET MARKET Alpine Sports B88 Frame Material The finest grade nylon available, extremely strong, yet lightweight and flexible Allows for a wide variety of visually stunning designs in any shape or thickness B-Flow Ventilation Frame venting allows only the required airflow to ensure visual clarity without compromising protection from alpine elements like precipitation, fog, solar radiation, wind and more. Thermogrip Brow Bar Our soft, comfortable hydrophilic brow bar provides protection in treacherous conditions, keeping the frame securely in place and preventing perspiration from entering your field of view. Thermogrip nose pads and temple tip inserts Multi-axis adjustable nose piece allows for a custom/alternative fit to suit any endeavor Temple tip inserts keep the frame firmly in place RXable 8 Base B Clear ANTI-FOG lenses ANTI-FOG coating inside, hydro/oleo phobic coating outside LAUNCH DATE September 2011

RAINIER

COLORS RAINIER 11551 Holographic Silver Rose Blue 11550 Shiny Red Photo Rose Gun 11549 Shiny White TNS Fire 11548 Satin Dark Gray Polar TNS 11547 Satin Dark Gray TNS

EYE SIZE: TEMPLE LENGTH: FIT: MEDIUM CERVIN – Q2 LAUNCH TARGET MARKET Alpine Sports LAUNCH DATE Q2 2012 B88 Frame Material The finest grade nylon available, extremely strong, yet lightweight and flexible Allows for a wide variety of visually stunning designs in any shape or thickness B-Flow Ventilation Frame venting allows only the required airflow to ensure visual clarity without compromising protection from alpine elements like precipitation, fog, solar radiation, wind and more. Thermogrip Brow Bar Our soft, comfortable hydrophilic brow bar provides protection in treacherous conditions, keeping the frame securely in place and preventing perspiration from entering your field of view. Thermogrip nose pads and temple tip inserts Multi-axis adjustable nose piece allows for a custom/alternative fit to suit any endeavor Temple tip inserts keep the frame firmly in place RXable 8 Base B Clear ANTI-FOG lenses ANTI-FOG coating inside, hydro/oleo phobic coating outside

CERVIN – Q2 LAUNCH

MERCHANDISING ALPINE

B88 Premium nylon frame The finest grade nylon available offering frames that are extremely strong, yet lightweight and flexible Click Hinge Acts as a spring hinge for comfort and maintains durability for the lifetime of the frame Half Rim Design Weight is reduced and performance vision is enhanced by eliminating the nylon frame from more than half of your field of view Polycarbonate Lenses Optics Control System Interchangeable RX lenses Thermogrip nose pads and temple tip inserts RX able : 8 base AERO TARGET MARKET Female Sport LAUNCH DATE January 2012 EYE SIZE: 64/40/70/11 RX8 TEMPLE LENGTH: 125 FIT: Small

AERO COLORS 11351 White Flower Polarized A-14 11353 Two Pink TNS 11354 Shiny Black Polarized TNS

CHASE TARGET MARKET Mass Appeal Sport LAUNCH DATE January 2012 EYE SIZE: 67/42/73/11 RX8 TEMPLE LENGTH: 125 FIT: Medium B88 Premium nylon frame The finest grade nylon available offering frames that are extremely strong, yet lightweight and flexible Click Hinge Acts as a spring hinge for comfort and maintains durability for the lifetime of the frame Half Rim Design Weight is reduced and performance vision is enhanced by eliminating the nylon frame from more than half of your field of view Polycarbonate Lenses Optics Control System Interchangeable RX lenses Thermogrip nose pads and temple tip inserts RX able : 8 base

CHASE COLORS 11356 Shiny Black Polarized TNS 11358 Shiny Black EagleVision 2 Dark 11359 Shiny White Polarized TNS Fire 11360 Shiny Black Polarized OffShore Blue

12 SPORT series

TARGET MARKET UNIVERSAL FIT/ GOLF LAUNCH DATE October 2011 EYE SIZE: 67X41X73 DBL 15 TEMPLE LENGTH: 120 FIT: MEDIUM/LARGE RANSOM B88 Premium nylon frame The finest grade nylon available, extremely strong, yet lightweight and flexible Half Rim Design Weight is reduced and performance vision is enhanced by eliminating the nylon frame from more than half of your field of view Thermogrip nose pads and temple tip inserts Adjustable nose pads allow for a custom/alternative fit Temple tip inserts keep the frame firmly in place B Clear lenses See lens section

COLORS RANSOM 11529 Satin Crystal Gray TNS Fire 11528 Satin Crystal Tortoise Photo Rose Gun 11527 Shiny Black Photo V3 Golf 11526 Shiny Black TNS 11525 Shiny Black TNS

TARGET MARKET ALTERNATIVE FIT/GLOBAL GOLF EYE SIZE: 68X43X68 DBL 15 TEMPLE LENGTH: 120 FIT: MEDIUM/LARGE BOUNTY B88 Premium nylon frame The finest grade nylon available, extremely strong, yet lightweight and flexible Full Rim Design Technical features in a more traditional full rim design Thermogrip nose pads and temple tip inserts Adjustable multi-axis nose piece and temple tip inserts keep the frame firmly in place Rxable 8 base B Clear lenses See lens section LAUNCH DATE October 2011

COLORS BOUNTY 11534 Satin Crystal Gray Rose Blue 11533 Satin Crystal Tortoise Photo Rose Gun 11532 Shiny Black Photo V3 Golf 11531 Shiny Black TNS 11530 Shiny Black Polar TNS

TARGET MARKET FEMALE LAUNCH DATE Available EYE SIZE: 57X33X59 DBL 18 TEMPLE LENGTH: 125 FIT: SMALL/MEDIUM RENO B88 Premium nylon frame The finest grade nylon available, extremely strong, yet lightweight and flexible Pinless Hinge This innovative design seamlessly connects temples to frame fronts; thus eliminating mechanisms that can breakdown and enhancing smooth transitions. This hinge assembly creates an extremely durable super structure while maintaining a sleek, lightweight look and feel. Patent pending Thermogrip nose pads and temple tip inserts Thermogrip rubber temple tip inserts and nose pads with moisture-absorbing properties five you solid yet soft fit at all times Metal logo treatments Unique metal logo plaques enhance the premium look and feel of the collection B20.3 Polycarbonate lenses Optically superior PC lenses are 20 times more impact resistant than glass and 1/3 the weight Prescription ready 6 BASE

COLORS RENO 11540 Light Crystal Brown Leopard TLB Dark Gradient 11539 Light Crystal Brown Leopard Polar A-14 11538 Dark Tortoise TLB Dark 11537 Dark Tortoise Polar A-14 11536 Shiny Black TNS 11535 Shiny Black Polar TNS

LIFESTYLE SERIES

LIFESTYLE METALS Simplistic, sporty metals Contemporary eye shapes More sporty nose pads – adjustable with metal pad arms, megol nose pads Forward motion implied in the eye shapes, overall design, and arc temple

TARGET MARKET MASS APPEAL LAUNCH DATE Q2 2012 EYE SIZE: 58X41X59 DBL 15 TEMPLE LENGTH: 130 FIT: MEDIUM QUINDARO Integrated Spring Hinge Gives you just the right amount of tension on your temples for a secure and comfortable fit. The integrated design saves weight compared to a traditional spring hinge Megol nose pads Soft comfortable optical nose pads are fully adjustable for custom fit Polycarbonate lenses Optically superior PC lenses are 20 times more impact resistant than glass and 1/3 the weight RXable 8 base

COLORS QUINDARO 11576 Shiny Silver Polar Axis 11575 Metallic Gunmetal Polar TNS 11574 Satin Black Polar TNS Fire 11573 Satin Black Polar A-14 11572 Shiny Gunmetal TNS

TARGET MARKET MASS APPEAL LAUNCH DATE Q2 2012 EYE SIZE: 57X41X58 DBL 15 TEMPLE LENGTH: 135 FIT: MEDIUM VENTURA Integrated Spring Hinge Give just the right amount of tension on your temples for a secure and comfortable fit. The integrated design saves weight compared to a traditional spring hinge Megol nose pads Soft comfortable optical nose pads are fully adjustable for custom fit B20.3 Polycarbonate lenses Optically superior PC lenses are 20 times more impact resistant than glass and 1/3 the weight RX able 6 base

COLORS VENTURA 11571 Shiny Light Brown TLB Dark 11570 Shiny Silver Polar Axis 11569 Shiny Black Polar TNS Ice 11568 Satin Silver TNS

TARGET MARKET MASS APPEAL LAUNCH DATE Q2 2012 EYE SIZE: 58X34X60 DBL 15 TEMPLE LENGTH: 130 FIT: MEDIUM BENTON Integrated Spring Hinge Gives you just the right amount of tension on your temples for a secure and comfortable fit. The integrated design saves weight compared to a traditional spring hinge Megol nose pads Soft comfortable optical nose pads are fully adjustable for custom fit Polycarbonate lenses Optically superior PC lenses are 20 times more impact resistant than glass and 1/3 the weight RXable 8 base

COLORS BENTON 11567 Satin Silver Polar TNS Fire 11566 Satin Black A-14 11565 Shiny Gunmetal Polarized TNS 11564 Shiny Gunmetal TNS

TARGET MARKET MASS APPEAL LAUNCH DATE Q2 2012 EYE SIZE: 60X39X60 DBL 19 TEMPLE LENGTH: 130 FIT: SMALL/MEDIUM DEL MAR Integrated Spring Hinge Gives you just the right amount of tension on your temples for a secure and comfortable fit. The integrated design saves weight compared to a traditional spring hinge Megol nose pads Soft comfortable optical nose pads are fully adjustable for custom fit Polycarbonate lenses Optically superior PC lenses are 20 times more impact resistant than glass and 1/3 the weight RXable 8 base

SPORT

MERCHANDISING

NICE STORE WINDOWS FRANCE – Corsica End consumer gets a free pair of flip flop for a purchase of Polarized sunglasses

NICE STORE WINDOWS ENGLAND - Cowes The world’s biggest sailing regatta takes place!!

2012 DISPLAYS 36-pieces Floor Display Price: 340 € 20-pieces Floor Display Price: 190 € 6-pieces Counter Display Price: 55 €

2012 MERCHANDISING Brand reminder Price : 5,50€ / unit Stickers Price : 5€ / pack of 3 UV lamp Price : 6€ / unit Gift bag Price : 1€ / unit Polarized showcard Price : 10€ / unit 3pces display Price : 11€ / unit Mirror Price : 12,50€ / unit Winter pack Price : 11€ / unit NEW In stock

2012 INCENTIVES Ski strap Price : 2,50€ / unit Laptop sleeve Price : 9€ / unit Wrist sweat bad Price : 1€ / unit Sport bag Price : 9,50€ / unit Lip balm Price : 16€ / pack of 10 Beach towel Price : 9€ / unit Flip-flop Price : 29€ / pack of 8 pairs Cap Price : 3€ / unit NEW AvailablE IN oCTOBER NEW AvailablE IN oCTOBER NEW AvailablE IN oCTOBER

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