1 4. Supply Chain Management Definition of Supply

1 4. Supply Chain Management Definition of Supply Chain Management Definition of a
2 1. Definition of Supply Chain Management
3 The Management of upstream and downstream relationships with suppliers and costumers to deliver
4 Figure 1 – Supply Chain Management
5 Factors influencing channel structure: Outsourcing. Postponement and speculation. Speed. Technological, cultural, physical,
6 5. Flows in the Channel of Distribution Figure 2 – Distribution’s Channels of
7 6. Channel Design The design process consists of the following steps: Establish
8 8. Product characteristics Product value. Technicality of the product. Degree of market acceptance.
9 9. Processes of integrated supply chain management Customer relationship management. Customer service management.
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>1 4. Supply Chain Management Definition of Supply Chain Management Definition of a 1 4. Supply Chain Management Definition of Supply Chain Management Definition of a Channel of Distribution Development of the Channels of Distribution Channel Structure Flows in the Channel of Distribution Channel Design Types of distribution Product characteristics Processes of integrated supply chain management

>2 1. Definition of Supply Chain Management 2 1. Definition of Supply Chain Management

>3 The Management of upstream and downstream relationships with suppliers and costumers to deliver 3 The Management of upstream and downstream relationships with suppliers and costumers to deliver superior customer value at less cost to the supply chain as a whole. [Christopher, 2005]

>4 Figure 1 – Supply Chain Management 4 Figure 1 – Supply Chain Management

>5 Factors influencing channel structure: Outsourcing. Postponement and speculation. Speed. Technological, cultural, physical, 5 Factors influencing channel structure: Outsourcing. Postponement and speculation. Speed. Technological, cultural, physical, social, and political factors. Physical factors – geography, size of market area, location of production centers, and concentration of population. Local, state, and federal laws. Social and behavioral variables.

>6 5. Flows in the Channel of Distribution Figure 2 – Distribution’s Channels of 6 5. Flows in the Channel of Distribution Figure 2 – Distribution’s Channels of a manufacturer of grocery products

>7 6. Channel Design The design process consists of the following steps: Establish 7 6. Channel Design The design process consists of the following steps: Establish objectives. Formulate a strategy. Determine structure alternatives. Evaluate structure alternatives. Select structure. Determine alternatives for individual channel members. Evaluate and select individual members. Measure and evaluate channel performance. Evaluate alternatives when performance objectives are not met, or attractive new options become available.

>8 8. Product characteristics Product value. Technicality of the product. Degree of market acceptance. 8 8. Product characteristics Product value. Technicality of the product. Degree of market acceptance. Degree of substitutability. Product bulk. Product perishability. Degree of market concentration. Seasonality. Width and depth of the product line.

>9 9. Processes of integrated supply chain management Customer relationship management. Customer service management. 9 9. Processes of integrated supply chain management Customer relationship management. Customer service management. Demand management. Order fulfillment. Manufacturing flow management. Procurement. Product development and commercialization. Returns channel process.