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  • Количество слайдов: 37

由科技創新到創業 – Apple、 Microsoft 沈培輝老師(科管所) 由科技創新到創業 – Apple、 Microsoft 沈培輝老師(科管所)

內容 n 創業家 n 科技創業 (成功個案 ) ¨ 通用電氣 ¨ Apple ¨ Microsoft n 內容 n 創業家 n 科技創業 (成功個案 ) ¨ 通用電氣 ¨ Apple ¨ Microsoft n 結論

創業家 創業家

創業家 n HP (1939 – ) William Redington Hewlett (BSc Stanford, M. EE MIT) 創業家 n HP (1939 – ) William Redington Hewlett (BSc Stanford, M. EE MIT) ¨ David Packard (BA Stanford, M. EE Stanford) ¨ n Cisco (1984 – ) Leonard Bosack (BA U Penn, Stanford Support Engineer) ¨ Sandy Lerner (MSc Statistics & CS Stanford) ¨

創業家 n n n 1946 ENIAC (Electronic Numerical Integrator and Computer) John Mauchly (Ph. 創業家 n n n 1946 ENIAC (Electronic Numerical Integrator and Computer) John Mauchly (Ph. D) and J. Presper Eckert (BEng), University of Pennsylvania Eckert-Mauchly Computer Corporation (1946 -1950)

General Electric (1879 –) n 愛迪生 Thomas Alva Edison (Feb 11, 1847 – Oct General Electric (1879 –) n 愛迪生 Thomas Alva Edison (Feb 11, 1847 – Oct 18, 1931) n 科技創新 ¨ 留聲機 ¨ 電影攝影機 ¨ 鎢絲燈泡

Apple (1976 – ) Steve Jobs Steve Wozniak Ronald Wayne Apple (1976 – ) Steve Jobs Steve Wozniak Ronald Wayne

Apple (1976 – ) 科技創新 n Apple I, III (1976) ¨ MOS 65 x Apple (1976 – ) 科技創新 n Apple I, III (1976) ¨ MOS 65 x 02 CPU ¨ Apple DOS ¨ Command based

Apple (1976 – ) 科技創新 n Apple Lisa series (1980) ¨ Motorola ¨ Lisa Apple (1976 – ) 科技創新 n Apple Lisa series (1980) ¨ Motorola ¨ Lisa 68000 CPU OS ¨ Graphical User Interface

Apple (1976 – ) 科技創新 n Macintosh (1984) ¨ Motorola ¨ Mac 680 x Apple (1976 – ) 科技創新 n Macintosh (1984) ¨ Motorola ¨ Mac 680 x 0 CPU OS ¨ Graphical User Interface

Apple (1976 – ) 科技創新 n Mac. Book, i. Mac (2005 –) ¨ Intel Apple (1976 – ) 科技創新 n Mac. Book, i. Mac (2005 –) ¨ Intel CPU ¨ Mac OS ¨ GUI

Apple (1976 – ) 科技創新 n i. Pod Classic, Mini, Nano, Shuffle (2001 –) Apple (1976 – ) 科技創新 n i. Pod Classic, Mini, Nano, Shuffle (2001 –) ¨ ARM architecture CPU ¨ Mac OS ¨ Button control ¨ i. Tune Store

Apple (1976 – ) 科技創新 n i. Pod Touch (2007 –) ¨ ¨ n Apple (1976 – ) 科技創新 n i. Pod Touch (2007 –) ¨ ¨ n ARM architecture CPU Mac OS Touch screen GUI i. Tune Store i. Phone (2007 –) ¨ ¨ ¨ ARM architecture CPU i. OS Touch screen GUI App Store i. Tune Store 3 G, Wi. Fi

Apple (1976 – ) 科技創新 n i. Pad 1, 2, 3, 4, Mini (2010 Apple (1976 – ) 科技創新 n i. Pad 1, 2, 3, 4, Mini (2010 – ) ¨ CPU – ARM architecture ¨ GPU (Graphical Processing Unit) ¨ i. OS ¨ Touch screen GUI ¨ 3 G, Wi. Fi

Apple (1976 – ) 科技創新 i. Tune Store n App Store n i. Cloud Apple (1976 – ) 科技創新 i. Tune Store n App Store n i. Cloud n

Apple Inc Organization Chart 2010 Apple Inc Organization Chart 2010

http: //developer. apple. com http: //developer. apple. com

Apple (1976 – ) 科技創新 Apple (1976 – ) 科技創新

Microsoft (1975 – ) Paul Allen and Bill Gates Microsoft (1975 – ) Paul Allen and Bill Gates

Microsoft (1975 – ) 科技創新 n 程式語言 ¨ Altair BASIC (1975), Microsoft BASIC, Visual Microsoft (1975 – ) 科技創新 n 程式語言 ¨ Altair BASIC (1975), Microsoft BASIC, Visual Basic, VBScript ¨ Microsoft Visual C, Microsoft Visual C++, Microsoft Visual C# ¨ Microsoft. NET ¨ Microsoft Windows API

Microsoft (1975 – ) 科技創新 n 應用系統 ¨ Microsoft Word ¨ Microsoft Office ¨ Microsoft (1975 – ) 科技創新 n 應用系統 ¨ Microsoft Word ¨ Microsoft Office ¨ Internet Explorer ¨ Microsoft SQL Server 7. 0, 2005, 2008 R 2, 2012

Microsoft (1975 – ) 科技創新 n 作業系統 ¨ Xenix (Unix like) ¨ MS DOS Microsoft (1975 – ) 科技創新 n 作業系統 ¨ Xenix (Unix like) ¨ MS DOS ¨ Microsoft Windows 1, Windows 2 ¨ Microsoft Windows NT n Windows 3. 1 x, Windows 9 x, Windows 2000, Windows XP, Windows Vista, Windows 7, Windows 8, Windows RT n Windows Home Server, Windows Server 2003, Windows Server 2008 R 2, Windows Server 2012 ¨ Windows Phone 7, Windows Phone 8 ¨ Windows RT

Microsoft (1975 – ) 科技創新 Microsoft (1975 – ) 科技創新

Microsoft (1975 – ) 科技創新 Microsoft (1975 – ) 科技創新

Microsoft (1975 – ) 科技創新 n Online Services Division: ¨ Microsoft’s search, portal, advertising Microsoft (1975 – ) 科技創新 n Online Services Division: ¨ Microsoft’s search, portal, advertising and personal communications services, including online information offerings such as Bing and the MSN portals and channels. n Server and Tools Business: ¨ Microsoft infrastructure software, developer tools and cloud platform, including products such as Windows Server, SQL Server, Visual Studio, System Center and the Windows Azure Platform.

Microsoft (1975 – ) 科技創新 n Microsoft Business Solutions: ¨A portfolio of Microsoft Dynamics Microsoft (1975 – ) 科技創新 n Microsoft Business Solutions: ¨A portfolio of Microsoft Dynamics products and services, as well as Microsoft Health Solutions. n Microsoft Office Division: ¨ Productivity products and services, including Office, Yammer, Exchange, Share. Point, Lync, Project, Visio, and Microsoft’s speech technology investments.

Microsoft (1975 – ) 科技創新 n Interactive Entertainment Business: ¨ Key entertainment experiences that Microsoft (1975 – ) 科技創新 n Interactive Entertainment Business: ¨ Key entertainment experiences that span gaming, music and video across multiple screens, including Xbox 360, Xbox LIVE, the controller-free Kinect for Xbox 360, and Xbox Music and Video, as well as PC and mobile interactive entertainment.

Microsoft (1975 – ) 科技創新 n Windows Phone Division: ¨ n Windows Division: ¨ Microsoft (1975 – ) 科技創新 n Windows Phone Division: ¨ n Windows Division: ¨ n Microsoftware and services for Windows Phones worldwide. All Windows businesses, including Windows, Windows Live and Internet Explorer. Skype: ¨ A division of Microsoft, transforming communications for computers, mobile devices and the connected living room.

Redmond, Washington, USA Redmond, Washington, USA

Redmond, Washington, USA Redmond, Washington, USA

http: //research. microsoft. com Washington, USA (1991) Cambridge, UK (1997) Beijing, China (1998) Silicon http: //research. microsoft. com Washington, USA (1991) Cambridge, UK (1997) Beijing, China (1998) Silicon Valley, USA (2001) Germany (2003) India (2005) Cairo, Egypt (2006) Herzelia, Israel (2011) Mass/, USA (2008) New York, USA (2012)

http: //developer. microsoft. com http: //developer. microsoft. com

結論 : 由科技創新到創業 n 年青時代 (國中、高中 ) ¨ 有相當高的技術 (電子 電路 、電腦)能力 ¨ 有志同道合的朋友 結論 : 由科技創新到創業 n 年青時代 (國中、高中 ) ¨ 有相當高的技術 (電子 電路 、電腦)能力 ¨ 有志同道合的朋友 (部分成為日後創業伙伴 n ) 大學時代 ¨ 有能力 了解市場的需要 (Business opportunities) ¨ 有能力創新科技 (如 Baisc, MS DOS) ¨ 有能力創新產品 (如 Apple I)

結論 : 由科技創新到創業 n 科技創新就如同科學研究 n 企業管理 ¨ 重視研究 ¨ 持續學習新技術 ¨ 團隊共同努力 ¨ 結論 : 由科技創新到創業 n 科技創新就如同科學研究 n 企業管理 ¨ 重視研究 ¨ 持續學習新技術 ¨ 團隊共同努力 ¨ 不斷的推陳出新 ¨ 並非創業家 作重點 ¨ 但創業家是有能力做到 ¨ 由管理團隊執行

結論 : 由科技創新到創業 n 其他成功個案 ¨ Ford Motor (1903) ¨ Honey (1906) ¨ IBM 結論 : 由科技創新到創業 n 其他成功個案 ¨ Ford Motor (1903) ¨ Honey (1906) ¨ IBM (1911) ¨ Hewlett-Packard (1939) ¨ Google (1998)